Last updated: February 8th, 2026
Your trust matters to us. This Privacy Policy explains how The Love Concierge (“TLC”, “we”, “us”, or “our”) collects, uses, and protects your personal data when you use our app, website, and related services (the “Service”).
Who we are
The data we collect
We only collect data that’s necessary to provide and improve TLC:
Account data
Information such as your email address and account details.
User-provided relationship data
Information you choose to store in TLC, such as notes, dates, preferences, and details about people you care about.
Technical and usage data
Information about how you use TLC, including device type, browser, IP address, and anonymised analytics data.
How we use your data
We use your data to:
Provide and operate the TLC service
Generate reminders and personalised suggestions
Improve the product using aggregated and anonymised insights
We do not use your personal data for advertising, sell it to third parties, or make it public.
AI processing
TLC uses AI to help analyse the information you choose to store and to generate contextual suggestions that may be helpful to you.
AI processing is based solely on user-provided data and is used to support the service. TLC does not carry out automated decision-making that has legal or similarly significant effects.
Legal basis for processing
Under UK GDPR, we process personal data based on:
Consent, where you’ve chosen to provide data
Legitimate interests, such as operating, maintaining, and improving TLC
You can withdraw consent at any time by deleting your account or contacting us.
Third-party service providers
We use trusted third-party providers for hosting, analytics, and infrastructure. These providers process data on our behalf and are required to protect it appropriately.
Some data may be processed outside the UK, where suitable safeguards are in place.
Data retention
We retain your personal data for as long as your account is active or until you request deletion. You can delete your account at any time, which will remove your data from our systems within a reasonable timeframe.
Your rights
You have the right to:
Access the personal data we hold about you
Request corrections to inaccurate data
Request deletion of your data
Withdraw consent where applicable
To exercise your rights, contact us at hello@theloveconcierge.app
Data security
We take data security seriously and apply appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to the law or to TLC. When we do, we’ll update the date at the top of this page.
Your continued use of TLC after any changes means you accept the updated policy.
Contact
If you have questions or concerns about this Privacy Policy, please contact hello@theloveconcierge.app
